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The blurry lines between Marketing and Public Relations can often make it difficult to distinguish between the two functions. Hence, it is important to focus on metrics like activity umbrella covered, audience definition, end goal etc. to understand the difference.

Traditional PR was once viewed as a process of charting strategic communication to build mutually beneficial relations between a company and its stakeholders. But PR in the 20th century is an all-encompassing term, that goes way beyond managing just your reputation.
At the core, communication still takes a center stage in what a PR firm can offer you, from publicity to messaging on social media, having a focused and measurable strategy is a must.

Your PR team will work on unifying communication across all online and offline platforms that your brand is associated with, keeping your vision, mission and core values in place, while leveraging a favorable position for your brand against your competitors.

Core PR Services offered:

• Media Management
• Issue & Crisis
• Management
• Press Conference &
• Press Release
• Events & Promotions
• Sustainability & CSR
• Digital PR & Media Monitoring
• Social Media Management

While both PR and Advertising serve a similar purpose of helping brands build favorable image in front of their target audiences, the roles played by both are varied.
Advertising as a medium makes use of paid media such as print, radio, TV, online and more while PR is an earned media that uses a more human approach by building strategic relations with the stakeholders through carefully crafted communication.

The key advantage that PR has over Advertising is all about credibility. Paid Ads tend to have less credibility as the audience is aware that a brand has paid for the communication shown to them. With PR, the key communication is sent to journalists and media houses who then go on to publish the content with their own take, which makes it not only reach a wider audience base but makes the message more effective.

The landscape of PR has seen many changes, especially in the last decade. Not only it is more inclusive now, but also a lot faster and cheaper, owing to the digital space in India blowing up exponentially.

Keep traditional PR in place, online PR has become more prominent and preferred, as news is both created, shared, and responded to, faster than ever. Forming positive public opinions through online forums, and social media platforms makes targeting the audience too more worthwhile.

Thanks to the digital space, decision making process as to which platforms should the PR efforts be focused on is now data driven. Data, analytics, and tracking tools helps determine real time responses which are incredibly helpful to plan and target, and for quicker damage control.